{"id":1187,"date":"2018-07-03T03:24:15","date_gmt":"2018-07-03T03:24:15","guid":{"rendered":"http:\/\/www.noda.archi\/?p=1187"},"modified":"2018-10-09T03:12:14","modified_gmt":"2018-10-09T03:12:14","slug":"logo-studio-architecture","status":"publish","type":"post","link":"https:\/\/www.noda.archi\/en\/2018\/07\/03\/logo-studio-architecture\/","title":{"rendered":"IDENTIT\u00c9 ET LOGO POUR UN STUDIO D’ARCHITECTURE ET DESIGN"},"content":{"rendered":"

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IDENTIT\u00c9 ET LOGO POUR UN STUDIO D\u2019ARCHITECTURE ET DESIGN . [PART1]<\/strong><\/h1>\n

D\u00e9finir l\u2019identit\u00e9 de son entreprise est un passage oblig\u00e9 pour tout entrepreneur. Mais que ce soit sur la recherche du nom ou \u00a0de l\u2019identit\u00e9 graphique, la t\u00e2che est beaucoup plus difficile qu\u2019il n\u2019y parait. Chez NODA, nous n\u2019avons pas d\u00e9rog\u00e9 \u00e0 la r\u00e8gle. Et d\u00e9finir notre identit\u00e9 n\u2019a pas \u00e9t\u00e9 de tout repos. Nous partagerons ici le cheminement qui nous a permis d\u2019aboutir \u00e0 notre identit\u00e9 finale, en esp\u00e9rant que cela puisse aider certains d\u2019entre vous \u00e0 voir plus clair lors de l\u2019\u00e9laboration de leur identit\u00e9.<\/em><\/p>\n

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D\u2019O\u00d9 VIENT NODA\u00a0?<\/strong><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Pour commencer, avant m\u00eame de d\u00e9buter officiellement notre collaboration, nous avions d\u00e9fini les grandes lignes de la philosophie du studio et ce \u00e0 quoi nous aspirions. Les notions d\u2019optimisation, de minimalisme, de simplicit\u00e9, de perfectionnement, d\u2019\u00e9quilibre, d\u2019efficacit\u00e9, d\u2019innovation ont alors \u00e9t\u00e9 la base de notre r\u00e9flexion.<\/p>\n

Nous avons ensuite effectu\u00e9 une recherche des diff\u00e9rents noms de studios d\u2019architecture et de design existants, pour savoir les directions qui nous plaisaient. Les noms d\u2019agences peuvent refl\u00e9ter des valeurs tr\u00e8s diff\u00e9rentes\u00a0; parfois tr\u00e8s traditionnelle, parfois pr\u00e9tentieuse ou trop technique. Apr\u00e8s avoir d\u00e9fini notre orientation, nous nous sommes impos\u00e9 quelques contraintes. Par exemple, avec notre pr\u00e9sence en Asie, nous devions \u00eatre certains que le nom soit facilement compr\u00e9hensible et pronon\u00e7able pour les chinois, et donc, \u00eatre un mot international. Ce nom devait \u00e9galement \u00eatre assez court pour l\u2019\u00e9peler sans difficult\u00e9 au t\u00e9l\u00e9phone mais \u00e9galement pour permettre une bonne m\u00e9morisation. Enfin, le nom devait inclure un \u00e9l\u00e9ment issu de l\u2019identit\u00e9 de chacun, et donc inclure les lettres A et D pour architecture et design.<\/p>\n

\u00c0 partir de ce moment, nous avons alors \u00e9tudi\u00e9 les diff\u00e9rentes sonorit\u00e9s. Quelque chose de l\u00e9ger \u00e0 l\u2019oreille, tout en conservant un trait rigoureux, professionnel. Notre choix s’est port\u00e9 sur un nom abstrait, mais qui par sa composition et sa sonorit\u00e9, puisse refl\u00e9ter des valeurs qui correspondent \u00e0 notre studio.<\/p>\n

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CONSTRUCTION DU LOGO NODA<\/strong><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Apr\u00e8s plusieurs semaines de r\u00e9flexion et de d\u00e9bats acharn\u00e9s, nous nous sommes finalement arr\u00eat\u00e9s sur NODA. Lorsque NODA a \u00e9t\u00e9 sugg\u00e9r\u00e9, nous l\u2019avons adopt\u00e9 directement \u00e0 l\u2019unanimit\u00e9. Il int\u00e8gre la lettre N pour Nicolas et la lettre A pour Amedeo. De plus, nous rencontrons les lettres D et A pour design et architecture. La sonorit\u00e9 refl\u00e8te parfaitement ce que nous recherchions, et enfin, il est tr\u00e8s facile \u00e0 prononcer en Asie.<\/p>\n

Visuellement le logo est parfaitement \u00e9quilibr\u00e9. Les lettres N et A aux deux extr\u00e9mit\u00e9s sont stables et rigoureuses. Les deux lettres au centre quant \u00e0 elles sont plus adoucies dans leurs formes. Nous avons enfin ce petit d\u00e9tail entre le D et le A – le + –\u00a0 qui souligne le concept d\u2019association entre nos deux corps de m\u00e9tier. Ce caract\u00e8re fait \u00e9galement partie du trac\u00e9 de la lettre A, affichant clairement notre int\u00e9r\u00eat pour le design du d\u00e9tail et les jeux de volumes et constructions. Ce + s\u2019affiche \u00e9galement en italique pour illustrer une certaine dynamique dans le logo en le rendant plus mobile. Ce caract\u00e8re est \u00e9galement utilis\u00e9 comme petit \u00e9l\u00e9ment graphique de signature pour l\u2019ensemble de nos documents.<\/p>\n

Dans un prochain article, nous allons d\u00e9crire un processus \u00e9tape par \u00e9tape pour la bonne conception d\u2019un logo.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Follow us on Instagram to get updated on our latest projects and Inspirations!<\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00e9finir l\u2019identit\u00e9 de son entreprise est un passage oblig\u00e9 pour tout entrepreneur. Mais que ce soit sur la recherche du nom ou \u00a0de l\u2019identit\u00e9 graphique, la t\u00e2che est beaucoup plus difficile qu\u2019il n\u2019y parait. Chez NODA, nous n\u2019avons pas d\u00e9rog\u00e9 \u00e0 la r\u00e8gle.<\/p>\n","protected":false},"author":1,"featured_media":1231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1,39],"tags":[],"yoast_head":"\nLOGO STUDIO ARCHITECTURE<\/title>\n<meta name=\"description\" content=\"IDENTIT\u00c9 ET LOGO POUR UN STUDIO D'ARCHITECTURE ET DESIGN | logo studio architecture | Comment \u00e9tablir son identit\u00e9? 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